Not Responding on Social Media? Warning: You Could Lose 30% of Your Fans
New data from Sprout Social issues a warning to brands everywhere: If you’re not responding on social media, 1 in 3 people say they’ll switch to a competitor. As if…
Social Media
The Pros & Cons Of Social Media Network: Which Are Worth Your Time?
Are you considering a more active presence on social media? Want to know which platforms are worth your time and effort? Before deciding whether a social network will work for…
The 4-Step Approach to Effective Facebook Ad Targeting
[AUDIO VERSION: I also recorded an audio version of this blog post. Click below to listen. Let me know if this is something you find helpful!] You can create ads…
10 Types of Visual Social Media Posts That Get Shared Like Crazy
Do you want double your social engagement and get your content shared like crazy? For small businesses and brands everywhere, posting multiple images on social media has been proven to…
How To Suck At Social Media: An Indispensable Guide For Businesses
Facebook, at last count, has 1.5 billion monthly active users. YouTube has 1.2 billion users (watching 6 billion hours of videos!). Instagram has an estimated 400 million users. Those are…
[Case Study] How Lange Financial Uses Local Facebook Advertising to Fill a Seminar
categories: blog, drive more traffic As someone who has the honor of speaking around the world about social media marketing, I get to hear a lot of the misconceptions people…
Voice Search Is Increasing: How This Changes Your Digital, Content And Social Media Marketing Strategies
Apple’s launch of the iPhone 4s in 2011 introduced the world to Siri. Since then we’ve had Google Voice, Microsoft Cortana, and Amazon Echo Alexis, but now voice and conversational search is…
How to Add an Embed Code on Every Social Media Network
If you look through our articles, you’ll notice we like to include a lot of real-life examples of effective social media marketing. Whether it’s pinnable Tweets, creative Instagram hashtags or…
3 Ways to Boost Your Sales With Social Media
We’ve said before social media isn’t for selling at people. BUT. That doesn’t mean you can’t make sales (or increase your sales) through your social media efforts. So if the…
The Marketing Secret About Twitter That Most People Don’t Know
Twitter is maybe the most misunderstood and under estimated social media marketing tool in the social media top 5 including Facebook, YouTube and LinkedIn. Most people still think it is…
The Social Media Engagement Formula
A social media presence without any engagement - whether as an individual or a brand - is like having a car without tyres. Everything's in place, the engine's revving, you're changing gears but…
6 Key Social Data Metrics Marketers Should Monitor
Your social data is among the most malleable marketing assets you’ll ever use. It can provide the foundation for virtually any strategy and assist you in the ongoing optimization of any…