LinkedIn Company Pages: A Worthwhile Investment?
Just about three years ago I extolled the virtues and potential value of LinkedIn Company Pages, referring to them as “an undervalued gem for organizations of all types.” I began…
How to Use the LinkedIn Data Export Tool to Improve Your Marketing
Do you want to analyze your past interactions on LinkedIn? Do you want information that could help you understand your LinkedIn behavior? The LinkedIn Data Export tool offers deeper insight into…
33 Pithy Tips for LinkedIn (EACH in 140 Characters or Less)
My relationship to LinkedIn is like my relationship to vegetables… I know they’re good for me, but definitely don’t eat enough. And until recently, I never really spent time on LinkedIn. But friends kept…
5 Tips for Improving Your Presence on LinkedIn [SlideShare]
What do you do when you either meet someone in a business setting and you want to find out more about their career? You look them up on LinkedIn, of…
How to Use LinkedIn to Build Relationships and Generate Leads
Are you using LinkedIn to your advantage? Do you use LinkedIn marketing tactics to generate more leads? Over the past year, LinkedIn has added and revamped some important tools that…
The Social Media Advertising Beginner’s Guide for Twitter, Facebook and LinkedIn
When it comes to planning where to spend your marketing budget effectively, advertising on social media is one of the most sound investments you can make. I often speak to…
Develop Your LinkedIn Base with These Daily, Weekly and Monthly Posts
LinkedIn can help you land a job, but you may not have the time for regular updates. Career development specialist Lily Zhang's three-pronged interaction strategy makes sure you are seen…
21 Social Media Conversation Starters
Do you need a social media jump-start? Are your posts falling flat, or are you struggling to come up with new and interesting things to say? Following are 21 social…
How to Optimize Your LinkedIn Profile for Social Selling
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. For a person not in sales, unless they're looking for a…
6 Essential Social Media Lessons From Top Executives
Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. After all, there are some major benefits to doing so --…
The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)
Though social media isn't some shiny new marketing toy, lots of marketers get tripped up when using it. Sure, these folks know how to put together a tweet or publish…
We Analyzed the 3,000 Most Successful LinkedIn Publishing Posts
This is a post by Paul Shapiro. Make sure you check out his blog, Search Wilderness and follow him on Twitter. *** LinkedIn has opened the floodgates to a world of content with…