A colleague recently posted in a private Facebook group, asking where she could post content to expand her reach and build new relationships. There are so, so many options for sharing…
Gallup recently published an article entitled B2B Companies: Do You Know Who Your Customer Is? written by Marco Nink and John H. Fleming. The article touches on three primary points. 1. THE DAYS OF A…
LinkedIn is traditionally seen as a job searching, recruitment and networking tool. But it can also be a valuable platform for B2B marketing. Between the finite targeting, thought leadership opportunities…
If you’re a B2B marketer, chances are that the things that cause you to grow a few extra gray hairs in your day to day are different than your B2C…
A few weeks ago a startup asked me to figure out the cheapest and most sustainable way for them to get 25 qualified leads to try their product. Like most…
Imagine you were at a networking event, and you spot someone you don’t know but would like to connect with. Maybe she runs a very successful business you would like…
Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience. With that in mind, from June 2nd –…
Think about the best social platforms for promoting your content. What came to mind? Facebook? Twitter? Pinterest? Maybe StumbleUpon, for those hipsters among you. All of those are good answers.…
LinkedIn marketing for small business owners holds many opportunities. There are so many different marketing small business ideas, but these 21 entrepreneurs shared great tips on why LinkedIn should be…
When used correctly LinkedIn can be a goldmine of qualified leads. But as it becomes more widely adopted, the more mistakes we are beginning to see. The infographic below from…
Build Your Brand on LinkedIn With These 6 Marketing Strategies LinkedIn.com is a growing professional social media network that, if used properly can increase you market reach exponentially. Never before in history…
Businesses hang out online on all sorts of places these days; Google+, Twitter and Pinterest, just to name a few. Social media is clearly still a driving force behind company…