Are you considering paying for online adverts? Not sure whether you should give your money to Google or Facebook? Both offer a paid advertising service with distinct advantages depending on…
Do you use Facebook ads to promote your business? Are you struggling to connect with your audience? By fine-tuning your Facebook ads, you can capture the attention of both customers…
So you've decided to set up a Facebook Page for your company -- or maybe you just want to make the most of your existing one. Well, considering Facebook is…
Do you nurture relationships with customers on social media? Want to decrease customer acquisition costs? When you cultivate relationships with social media, you improve customer retention and ultimately boost your…
Facebook frequently makes changes to its News Feed algorithm, making organic reach a bit more challenging for brands. Of course, it’s only natural for Facebook to enhance its platform to ensure the most relevant…
When your Facebook engagement and reach start to slow down, what do you do? Chances are you blame Facebook’s algorithm. And although Facebook’s algorithm might be responsible for such a…
Facebook Vs. YouTube for video content supremacy. It's been a hot topic, with video content proving an increasingly powerful weapon in the battle to effectively capture the attention online audiences. And while YouTube has been dubbed the…
Facebook is rolling out two significant video-related changes for both users and advertisers. Its news feed algorithm will be adjusted according to interactions with videos, and the company is going…
One of our primary activities at the Brian Carter Group is Facebook advertising for clients. We’ve spent a good amount of that time over the last year doing lead gen…
When Mark Zuckerberg and a few of his Harvard University friends first launched Facebook in February, 2004, it was a small social networking service. In those earliest days, Facebook was…
In May, we reported on Facebook IQ’s new data about the shifting trends in content discovery. The report had a few essential insights for marketers, including these highlights: One in…
Congratulations! You've joined tens of millions of other businesses around the world by creating a Facebook Page for your business. (And if you haven't yet, click here for a SlideShare tutorial.) At this…