What’s Missing From Your Facebook Ad Strategy
Want to connect to potential customers on Facebook? Follow the same etiquette rules you'd use at a business conference. "What we have to realize is it's kind of like meeting…
Online Advertising
Begin To Scratch The Surface Of Internet Marketing With These Excellent Suggestions
Internet marketing is just what the nameimplies. Advertising products and services online. There are several types of online marketing, including search engine optimization, pay per click and social media marketing.…
25 Ways to Make Your First Online Sale
As an online merchant, making your first sale is as symbolic as it is necessary. Completing the first sale sounds straightforward enough, yet the optimism and reassurance it brings can…
Online advertising challenge: Facebook v/s Google
New York: For years, Google has been the undisputed leader in online advertising, but Facebook is gaining quickly in the fast-evolving market. Google is still collecting about a third of the…
3 Reasons Why Online Video Advertising Will Stand the Test of Time
Advertising truly is an ever-changing industry. From announcements to newspaper ads to banners to digital media, the way marketers reach consumers is constantly evolving. Today, brands and marketers are slowly…
6 Ways to Reinvigorate Your Stale Online Content Marketing
Online content marketing is the most powerful form of marketing for companies today. But what happens when it starts to feel stale, old, and boring? Like any other form of…
8 Writing Rules for Entrepreneurs
There are two kinds of people: Those who think they can write, and those who think they can't. Very often, both are wrong. The truth is this: Writing well is…
A Comprehensive Guide To Tracking AdWords Call Conversions Using Google Tag Manager
Earlier this month, Google released a much needed tracking feature in AdWords. Website Call Conversions. We’ve been playing with it in beta for quite some time and I’m surprised that…
The biggest mistakes you are making with online advertising (and how they’re costing your business)
Digital has become such a pervasive layer in our lives, it’s hard to extract ourselves from it – much harder than television advertising (thanks to PVRs!), radio (you can change…
Top 7 Tips To Design An Effective PPC Banner Ad
You have planned your PPC campaign in the best possible manner. You have included everything you think is important to give it an edge over your competitors. Different platforms have…
8 Online Advertising Tips for Tackling Discrepancies Between Clicks and Visits
Anyone running a marketing campaign probably will come across discrepancies between the number of clicks received via ads and the number of visits reported for the exact same ads. There…
8 Online Advertising Tips for Tackling Discrepancies Between Clicks and Visits
Anyone running a marketing campaign probably will come across discrepancies between the number of clicks received via ads and the number of visits reported for the exact same ads. There…