Three Future-Proof Tactics for Mobile App Marketers
Once your mobile app is out in the wild, you begin to face limitations that make app distribution difficult. Some of those limitations are rooted in the underlying structure of…
Mobile
5 fundamentals you can’t ignore with mobile marketing automation (webinar)
image credit: shutterstock Whenever you can automate an aspect of your business, you can generally expect to achieve a hefty speed increase in how your company completes that process. However,…
6 Simple Steps To A Successful SMS Marketing Campaign
Are you always on the lookout for new ways to market your business? Have you considered implementing an SMS marketing campaign? With more people than ever glued to their mobile…
14 Jaw-Dropping Mobile Marketing Stats [Infographic]
We live in an increasingly connected world. Advances in mobile technology have transformed the way we interact, the way we consume media, the way we stay in touch with family and…
‘It’s all in the Thumbs’ – Facebook’s New Research into the Rise of Mobile Commerce
Facebook’s released a new blog post which examines the rising importance of mobile connectivity, and mobile marketing, in our communications landscape. The new post is part of a larger Facebook…
Marketers Worrying If Mobile Ads They Pay For Are Actually Being Seen
via Shutterstock Continuing the marketing industry's growing concern over the future of digital advertising in the era of ad blocking software and the transition away from desktop computing comes the…
Five Big Fat Lies About SMS Marketing That You Probably Believe
We've all been there. We hear something that sounds somewhat believable and without thinking or researching further, we take that little story as fact. The problem with this? Typically, what…
Mobile Search Success: What High-Ranking Pages Have in Common
What characteristics do Web pages that rank well on Google's mobile search engine have in common? Do these pages differ from high-ranking desktop results? To find out, Searchmetrics analyzed the…
4 Brands Who Have Made Awesome Immersive Ads for Facebook Mobile
With Facebook’s roll-out of Instant Articles this year, brands and publishers alike have found new opportunities for posting branded content on Facebook. In support of this, Facebook announced plans at…
How to Craft Visual Content for a Mobile Audience
Name any of the most highly regarded data visualizations offered in the last half decade and there’s no doubt the most stunning examples involved intricate design and elaborate storytelling. Take…
5 Common Questions About Mobile Friendliness Just Got Answered
On April 21, 2015, Google announced their latest search algorithm update which relates closely to mobile friendliness. On this very day, it was a date that many remembered as the…
Unlock Mobile Advertising by Measuring the Real World
From the boardroom to the bus stop, you need only look around to see that smartphones are everywhere. "Sent from my iPhone" email signoffs are ubiquitous, and major corporations are…