Introducing The Definitive Guide To Mobile Marketing
Mobile devices have become an integral part of our lives. In fact, 44% of cellphone owners sleep with their phones next totheir beds so they won’t miss a thing. We’re willing…
Mobile
Top Ten Tips on Successful Mobile Marketing
As the usage of mobiles and mobile internet services demand pick up speed, marketers need to keep themselves on their toes regarding the implementation of mobile marketing. Mobile marketing is…
T-Mobile Banks On Competitor Bashing. Does It Work?
AdWeek ran a piece yesterday on the brewing Twitter storm over T-Mobile’s new hashtag campaign designed to bash Verizon. The hashtag, #NeverSettleForVerizon has given birth to a number of Verizon…
Facebook Uses Mobile Video to Take Over the World
Ever one to seek out brevity, I think I’ve finally come up with a pithy way to sum up the last few years of digital marketing in a single sentence.…
Mobile Marketing That Makes Sense
Image credit: Johan Larsson | Flickr Customers are now searching for and viewing their favorite businesses on their phones much more often than their desktops computers. Mobile devices are the…
What Mobile Millennials Want: Structure Without Obligation
Marketing to millennials is tricky. But columnist Anthony Bursi explains how brands can step up to the challenge and woo this fickle generation. We’re all so busy these days.…
Tweak Your Mobile Marketing With These Can’t-Miss Strategies
This year in the United States for the first time ever, mobile viewing time soared past desktop in terms of total digital media consumption. This trend remains consistent with what is…
Marketing Day: TweetDeck Adds Tweet Confirmation, Facebook Mobile Carousel Ads & More
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: TweetDeck Adds Tweet Confirmation To Help…
Mobile Search Queries Start to Surpass Desktop: Here’s What You Can Do About It
It's official: In certain parts of the world, there are now more Google search queries on smartphones than on desktop computers and tablets. This week, Google's Jerry Dischler wrote in a post…
5 Ways a Mobile-First Strategy Can Integrate Online and Offline Marketing
The mobile-first design has never been this crucial as consumers all over the world increasingly prefer using mobile devices, with the smartphone topping the list. This should come as no…
Why Your Brand Should Invest in Mobile Video Advertising
If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money. A recent spate of direct and anecdotal evidence…
[Ebook] Introduction to Mobile Marketing: The Past, Present, and Future
Most people, especially marketers, know that mobile devices have become increasingly important over the past few years. We’ve come a long way from the original mobile phones, aka veritable bricks,…