Batman’s got the Joker; Superman has Lex Luthor; and mobile app owners have churn.
It’s challenging to develop an app. It’s hard designing and releasing an app. It’s even harder to get users to download and activate. But the hardest part is keeping them engaged. This is why churn is your nemesis.
Worry not, brave mobile app owners. Churn is not invincible, and you can beat it in these 4 ways:
1. Beat Churn with Thrilling Onboarding
MarketingCharts shows that 58% of mobile app users will become inactive within the first 30 days, but that churn rates are significantly lower for users who log more sessions within the first few days…