How is Mobile Commerce Growing Around the World? [Infographic]

In the summer of 2015, we saw two major developments in mobile marketing: First,Google announced a major algorithm update that rewards mobile-friendly websites, and penalizes those that aren’t fully optimized for mobile in mobile search results. A few weeks later, we saw the number of Google search queries on smartphones surpass the number of queries […]

10 Ways to Optimize Your Push Notification Strategy

Taking advantage of a push notification strategy is an effective way to reach users and provide them with immediate, actionable value. These often overlooked messages are both convenient for the recipient and highly valuable for brands. What’s not to love? Whether you’re trying to drive engagement, drive sales, or push more total app installs – […]

5 Signs Your Brand is Dropping the Ball on Mobile

All trends are leaning towards mobile first. Americans are spending 51% of their time consuming online media through a mobile device. In the years to come, everything will have to be mobile first, including your marketing strategy. Chances are you’ve at least started thinking about how your brand is going to leverage the mobile space, […]