[VIDEO] The Landing Page Sessions: Marketing Campaigns Deconstructed
There are so many things to keep track of when designing a landing page. Is the goal clear? Is the page mobile responsive? Have you optimized the copywriting, testimonials, UX…
Landing Pages
The Hip Hop Guide to Landing Page Domination
I was eleven when I first heard Dr. Dre’s “Nuthin’ but a ‘G’ Thang” and — despite being a prepubescent, white kid from the less-than-hard-knock streets of Pueblo, Colorado —…
How to Charge Your Clients for Landing Page Services
Pricing any service at an agency is tough because of all the variables — unexpected delays, crazy review cycles and borderline-silly-and-sometimes-seemingly-impossible client requests. “It needs to pop more! Give it…
The Weird and Wonderful Ways You Never Thought to Use Landing Pages
There’s more than one way to make a great landing page. Landing pages are so effective for lead generation because they eliminate all of the distractions of a typical website…
The Amazing, Breathtaking, Colossal, Really Really Useful List of Landing Page and CRO Resources
If you want to launch a landing page that’s going to sweep competition off their feet…well, you really have only two options then: Build what you think is the best…
How to Master Lead Gen Form Optimization
At the heart of every landing page is the lead gen form. When your visitors land on your page, you want to ensure they can find and complete the form…
How to Leverage the True Potential of Landing Pages
Conversion copywriters are people who write awesome landing pages with specific goals; either to convert readers into loyal followers or convert potential customers into paying ones. For starters, no one…
5 Landing Page Design Lessons We Learned From Analyzing a Ton of Data
Today’s guest post comes from Nick Steeves, Chief Product Officer of Wishpond. Enjoy! No matter how much experience you have, there’s always something new to learn. Recently I felt…
Landing Page Design: Seven Tested Ways to Improve Conversion
Using a landing page (see image, below), Wikipedia thanked its readers and the online community at large for taking part in the Wikipedia Blackout protests against two proposed laws in…
Home Page or Landing Page: Where Should you Send your Paid Ad Traffic?
Where do you divert your paid ad traffic? Do you send visitors straight to your home page or have you created keyword specific landing pages? Paid ad spend can mount…
Fluff is Thy Foe: 6 Insurance Landing Page Examples & Critiques
fluff can seem harmless, but it’s a conversion killer. Image source. Insurance is a complicated thing to market: it’s the only product that people will willingly pay for every month…
13 Considerations for Creating Successful Landing Pages from Oli Gardner of Unbounce #MPB2B
While B2B marketing KPIs such as views, shares and impressions are important in helping to determine your digital marketing strategy, conversions will always be more important. You have to provide…