How to use Keyword Research to Find New Landing Page Testing Ideas
Conversion rate optimization is all about finding the right elements on a page to test. Should you test a new value proposition, image, headline or redesign a page completely? All…
Landing Pages
Facebook, Email And Landing Pages: Brought To You By The Power Of The Sun
This is Episode 16 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. Facebook,…
How to Use the 6 Principles of Persuasion to Create Landing Pages That Convert
Persuasion isn’t about brainwashing or propaganda – it’s about understanding what makes your prospects tick. Image source. Since the publication of Influence: The Psychology of Persuasion in 1984, Robert Cialdini’s…
11 Lovely Landing Page Optimization Infographics and SlideShares (with Takeaways)
There are hundreds of landing page optimization resources out there – don’t fall down the rabbit hole. Start with these brief but actionable infographics and SlideShares. Image by Valerie Hinojosa…
3 Ways To Reduce “Friction” On Your Landing Pages (Or, How To Sell to Homer Simpson)
Here’s the stone cold truth… Buyers are lazy, impatient, and distrustful. They’re also eager, hopeful, savvy, and lots of other positive things. I’m not trying to insult humankind here. But I…
5 Ways to Boost Your Landing Page Conversion Rate
Creating appealing, attention-grabbing landing pages on your website is only half the battle. High-quality design won't get you very far unless the pages are optimized to convert. However, conversion rate…
6 Powerful WordPress Plugins That Make Landing Page Creation Easy
Note: this post has been completely rewritten as of 26/09/2014. Have you ever wanted to create custom page layouts that look awesome? What about conversion optimized pages like sales pages,…
5 Landing Page Headline Formulas You Can Test Today
You wouldn’t bake a chocolate soufflé for your mother-in-law’s birthday party without referring to a recipe, so why would you craft a headline that way? (Image source) Ever notice those…
What are You Really Selling on Your Landing Page? [CASE STUDY]
What is your landing page selling? You can answer this question in one of three ways: It’s selling what I promised in an ad or email It’s selling my company…
Landing Pages Turn Traffic Into Money
What is a Landing Page? A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. Think of a golf…
STEP-BY-STEP LANDING PAGE COPYWRITING
Let me start by warning you: This is a long post. I want to take you through the process of writing and designing the ConvertKit sales page. As you’ll see,…
Create Amazing Landing Pages with Ease
WE’RE TALKING AMAZING LANDING PAGES! Have you seen some of these amazing landing pages? Until recently, you had a few options, if you were selling online and wanted truly stellar…