Here’s the stone cold truth…
Buyers are lazy, impatient, and distrustful.
They’re also eager, hopeful, savvy, and lots of other positive things.
I’m not trying to insult humankind here. But I speak from the “difficult to convince” perspective that we should all adopt when approaching our market.
3 Ways To Reduce “Friction” On Your Landing Pages (Or, How To Sell to Homer Simpson)
