Landing Pages
Smart marketers create landing pages that tell engaging, seamless stories. Every element of design, copy and social proof plays its part in the narrative and guides the visitor toward your…
Editor’s note: To celebrate the launch of The Conversion Marketer’s Guide to Landing Page Copywriting, it’s Copywriting Week on the blog! Stay tuned for more copywriting-themed posts that will help…
Today’s video is a continuation from last week’s video. Last week we talked about how to get around the “Keyword Not Provided” issue in Google Analytics. This week we’re going…
When it comes to marketing, there's no end in sight. You can optimize, A/B test, and optimize some more, and there will still be something else you can improve. The…
Emotion is a major force in online sales. As much as we tend to disparage “emotion” in purchasing decisions, the fact is everyone thinks and makes choices based on emotion. We…
As a marketer, you need to show prospects that you understand them… and that you give a damn. A large part of that is providing them with a great user…
OK, let’s be honest. While this may be a pretty darn good guide (if I do say so myself), it’s not going to be the last thing anyone ever writes…
Like mac and cheese. Or gin and tonic. Or crisp white shirts with classic blue jeans. Some things are beautiful in their simplicity. What ups their fab quotient a notch…
Some performers fear Simon Cowell when they walk out on stage. Then there are those special few who actually embrace the fear. They *want* to stand on that stage. They…
By now most small business owners know that landing pages are a great place to use a call to action (CTA) to help get people to sign up for email…
Landing pages are bread and butter. Landing pages never stutter. Landing pages are rhyme and reason. Landing pages stay in season. See what I did there? Rhymes help make learning…
Keep ‘em guessing. It may work on a first date but it’s not a good tactic for your landing pages. Why? Because ambiguity in your copy can be a conversion…