By now most small business owners know that landing pages are a great place to use a call to action (CTA) to help get people to sign up for email newsletters, buy products, leave a review, or whatever your company wants to make happen. Most people find their way to landing pages by clicking on an ad or through an organic search, and the webpages they land on (hence the name) are there to help track information and build leads for companies. The one thing companies forget, however, is that landing pages don’t have to be all about what happens when someone lands there or how to get people to land there—they can still help your SEO efforts.
Tips to Optimizing Landing Pages for Better SEO
In general, landing pages remove all the clutter and get down to business – a highly targeted approach. The great thing is that you can have as many different landing pages as you want to help prompt different actions, reach a different crowd/demographic, or push specific products. Regardless of what the landing page is asking visitors to do, it’s important that they are optimized to help improve your SEO performance. This will help give your website more authority, improve in rankings, and of course get more eyes on your landing pages and hopefully spiral into more conversions.
A few tips to optimizing your landing pages for SEO: