Influencer Marketing
One of the largest and most influential social media conferences, Social Media Marketing World, starts this week in San Diego. Bringing together a mix of industry experts, influencers, brands, practitioners…
Even though “influencer marketing” is a relatively new marketing buzzword, the overall concept of tapping into a network of influential people to help promote a message, product or event has…
It’s no secret that influencer campaigns have quickly become the most popular way to build brand awareness. Running a successful campaign has the ability to bring brand visibility that marketers…
Back in January, I wrote about influencer marketing – specifically,10 strategies for getting it right. This is because I believe that influencer marketing, when executed correctly, is a seriously powerful…
Influencer marketing, or influence marketing, is not a recent practice or a novel concept. Influencer marketing is about focusing your marketing message through specific individuals who have influence over a key market segment…
How often have you met someone that walks the walk, but can’t quite talk the talk? Chances are, we’ve all encountered marketers that fit that bill. Fortunately, there are many…
Instagram’s announcement of an upcoming adjustment to their feed that'll show you “the moments you care about first” has many marketers nervous. Despite multiple assurances from Instagram that brand posts will…
You aren’t going to make it without visuals. This is a fact that everyone should know at this point. Marketing comes down to a fundamental goal: connecting with your audience.…
Our mind is like a sponge. We take in bits from every conversation, online and offline, to help form opinions and guide our purchasing decisions. Some people hold a higher…
Schadenfreude (n.): Pleasure derived by someone from another person’s misfortune. Who doesn’t like watching a good fail? As long as the subject isn’t seriously injured, we can all enjoy a…
For the first few years of its life, Instagram was an ad-free community. By 2017, however, it will produce nearly $3 billion in mobile ad revenue, and 34 percent of…
For years, word-of-mouth marketing has been the most trusted form of advertising. In a Nielsen studyacross 58 countries, 84 percent of recipients said they put the greatest trust in recommendations…