For years, word-of-mouth marketing has been the most trusted form of advertising. In a Nielsen studyacross 58 countries, 84 percent of recipients said they put the greatest trust in recommendations from friends and family.
Social media hasn’t changed that. But what the proliferation of blogs and social platforms has done is create a megaphone of sorts for word-of-mouth advertising. Now, when we’re looking for our next vacation, we don’t visit a travel agent or ask the neighbors — we check out our favorite blogs. If we want to get dinner out, we no longer turn to the phone book to scroll through lists of restaurants — we visit Yelp and read users’ reviews…
3 Ways to Integrate Influencer Marketing Into Today’s Campaigns
