Deliberately “soften” a piece of copy? Yeah. Here’s why…
I had one of my partners critiquing a piece of mine. Got an email from him: Question: "Here's a question for you Rick... even though your writing is strong, you…
Copywriting
Gary Halbert Letters All-Star Audio Series is Now Live on iTunes
From Brian McLeod: I've been chomping at the bit for close to a year now, keeping a HUGE secret and waiting to share something amazing with you. Just a few…
What’s Up With That: Why It’s So Hard to Catch Your Own Typos
You've finally finished writing your article. You’ve sweat over your choice of words and agonized about the best way to arrange them to effectively get your point across. You comb for errors, and by…
A Super Effective Strategy for Using a “P.S.” in an Autoresponder Series
Every copywriter knows the value of a P.S. It’s the second most important part of a sales letter or email. Right behind the headline or subject line.
Recently on the WarriorForum, there was an interesting discussion on whether the P.S.’s hand can be overplayed in email autoresponders. Meaning using it too much.
My comeback?
Copywriters, What Inspires You?
Had my head buried in extremely difficult sales letter all week. Pretty fun. Lots of collaboration. We'll see how it converts. The Client is a top doctor on the Internet.…
There’s a New Winning Video Sales Letter in Town (Check This Out)
I recently posted on FB about a VSL my team and I are currently dissecting. It's awesome in all respects. A work of art. I didn't write it, but I'll…
![Read more about the article Video Sales Letter Copywriter Reveals the Secrets to Creating High-converting VSLs [Infographic]](https://copyranger.com/wp-content/uploads/2014/07/Video-Sales-Letter-Copywriter.jpg)
Video Sales Letter Copywriter Reveals the Secrets to Creating High-converting VSLs [Infographic]
As a video sales letter copywriter, I was going to title this: "What The Walking Dead Has Taught Me About Writing VSLs". So what does this picture have to do…
Brand Awareness + Copywriting Rocks [Infographic]
Here's the 6 things you need to look at when building brand awareness for your business. The infographic comes from Neil Patel: (Click to Enlarge) Courtesy of: Quick Sprout