3 Marketing Strategies for Writers Who Hate Marketing
Let me tell you about David. He’s a professional writer (blogger, fiction writer, non-fiction writer, etc.) who doesn’t like marketing his work. He says his job is to write, not…
Copywriting
Copywriting: Brevity is the soul of marketing
I’ve always loved this quote: “Brevity is the soul of wit.” – William Shakespeare To me, its beauty rests in the powerful meaning packed in six simple words. Brevity can…
A Simple Plan for Writing One Powerful Piece of Online Content per Week
Good morning, you epic article writer, you. That’s right, I’m talking to you. You wield your WordPress editor as a valuable tool. You use it to attract new prospects, to…
3 Ways for online copywriters to optimize every page of copy they write.
As an online copywriter you probably focus a lot of attention on applying your skills as a copywriter, page by page. Nothing wrong with that. I do the same. I…
6 Things to Check Before Turning In Your Final Draft
Have you ever thought, “Wow, that headline could be better” after you turned in your final draft? Or worse, your boss (or client) redlined your copy–and she sent you a nastygram to let…
13 Steps to Writing Effective Content
First, what is effective content? Effective content is writing that engages, entertains, and--most of all-- achieves your business goals, such as closing sales, getting mailing list signups, etc. It's content that…
The Complete Guide to Writing Useful Business Blog Content
How many times have you heard that as a business all you need to do is write ‘useful’ content for your customers? Probably about as many times as you’ve heard…
Guarantee Your Web-Writing Business – Without Getting Ripped Off
As a web writer, you likely know a solid guarantee will result in more sales of your client’s product or service. In fact, Dan Kennedy (one of the highest-paid copywriters…
Did You Know This Was the Odd Source of Your Best Writing?
Ideas also emerge through interaction with the world. Jeff Goins says the discipline of traveling to another country disrupts our comfort, educates us in other cultures, and can help us…
The Simple “Work Backward” Trick for Writing Landing Pages
When it’s time to write a landing page, do you start by drafting the headline? If so, you’re doing it wrong… When it’s time to review your copywriter’s landing page…
Copywriting tips: what Hippocrates can teach you about the pitfalls of jargon
Hippocrates, amongst other things, was a physician. A man credited as being the father of modern medicine and one of the first people to put forward the theory that illnesses…
Why words are only part of the story.
People with effective websites know that a good user experience is everything. Even the best copywriters know that the right words can sometimes be tricky to find, but even when…