How to kill your competitors… with kindness
Everyone frets about the competition. Whether you’re an old established firm terrified about young upstarts or a brand-new small business trying to break into a competitive field, it’s hard not…
Copywriting
Copywriting 101: Are You Ignoring These 5 Critical Copywriting Rules?
Infuriating, isn’t it? You follow a few blogs about writing. And diligently read their posts. You even devoured a few books about copywriting. But when you try to implement the…
Marketing Your Writing: Social Media Ideas
When students ask me about marketing your writing, my suggestion is that you: “do what’s FUN for you… there are endless possibilities.” Then someone comes back with, “yes, but…” There’s always a…
The Future of Content Marketing – 33 Stats to Make You Take Notice
The question of whether you should be getting involved with content marketing is rather passé – if you’re not involved, you’re missing out. Content marketing is an essential element for…
How Not to Write Email Marketing Subject Lines
In my last post, I talked about how not to do email marketing. This time round I want to look at the subject lines that you use when sending out…
Creating Powerful Press Releases [Infographic]
How good are you at telling the world about your achievements? Press releases seem to be dying. Few companies use them to their full potential. Regardless of whether you want…
How Important is Your Company’s Name?
How much thought did you put into naming your company? It’s not something I’ve really considered before, but a recent question on a Facebook group got me thinking. Everyone wants…
[Updated] 27-Point Checklist: How to Write for Google
Are you writing your SEO copy based on the latest information? Are you sure? I originally wrote this SEO copywriting checklist in 2012. My, how things have changed. Today, there’s a…
How seven ecommerce brands use highly persuasive copywriting
Just be a human. It's fairly easy to do. You are one after all. This is a follow-up to my previous article five evocative examples of ecommerce copywriting where I highlighted…
How to Find Your Writing Voice
How do you write? That’s not a trick question. The way you write will have a big effect on how well your marketing is received by your audience. Some people…
5 Things You Need to Know Before You Write a Word of Email Opt-In Copy
If you want to keep growing your email list, you need a powerful email opt-in offer that stands out and captures the attention of your audience. One that shows why…
SEO Copywriting Checklist: Is your content personality-challenged?
Hello and welcome back to another installment of the SEO Copywriting Checklist video series! Today Heather addresses the question of whether your content is personality-challenged. And while you may not…