Is B2B Copywriting for You? 5 Questions to Help You Decide
It’s no secret that I’m a big fan of Business-to-Business, or B2B, copywriting. This field has certainly been good to me over the years. And, in my opinion, it’s the…
Copywriting
9 Copywriting Rules To Create Hypnotic Posts Your Readers Will Love
This is a guest contribution from Hassan Ud-deen. Your blog posts have a purpose, right? You want your readers to take a specific action after reading your post. It could be…
8 Ways to Improve Form Conversions
If your organization collects applications or customer feedback, online forms can be a real lifesaver. But how can you make sure people stick around and actually finish said forms? The…
12 ‘Appalling’ Copywriting Tips From David Ogilvy, The Original Mad Man
David Ogilvy, the pioneer of modern advertising and the progenitor of the modern agency business, is also one of the most famous people that the ad world has ever produced.…
The Most Overlooked Market For Content Writers
Writing content can be an extremely profitable option for working writers … Sure, there are fiercely competitive content markets where writers fight over penny-a-word contracts. But, those more obvious opportunities…
Small Business Website Copy
Whether you’re just starting your small business or giving your website a makeover, quality content is vital. The words on your site need to explain your business, sell your benefits,…
Writing Copy is Easy. Writing Great Copy is Tough
Pah! Writing is simple. All you do is write down a load of stuff about your company that tells the customer how great you are and that they should buy…
Is There a Difference Between Web and Print Copy?
What is the difference between web copy and print copy? Actually, there isn’t a difference because other than the format in which they appear, they most both engage and persuade…
7 Things You Can Do to Keep Your Website Up to Date
Before you turn pale, I’m not talking about a whole redesign. Yes, it’s great to have the most modern looking site with all the latest bells and whistles, but there…
How to Sell to the Subconscious Through Copywriting
It’s well known that your copywriting should be full of benefits if it’s going to be successful. But it also needs to do something else. The triggers that make people…
The Ultimate Viral Headline “Swipe File”
Wouldn’t it be nice if, with high quality content and products, your actual copywriting didn’t matter? But it does. You can write the most incredible blog post the world has…
Does Your Business Need a Website to Succeed?
You would have thought the simple answer to that was yes, but it would seem as though some business owners still need convincing. According to the Office of National Statistics,…