Wouldn’t it be nice if, with high quality content and products, your actual copywriting didn’t matter?
But it does.
You can write the most incredible blog post the world has even seen in your market. And can share it to your 10,000 Facebook fans, email your list, hire skywriters and have your grandma distribute flyers at her weekly bingo game. But with a dud headline, it’s not going to get the attention it deserves.