9 Things Great Writers Do Every Day
You’re a writer, a content creator. People expect you to churn out really good, really engaging, and really awesome content. What they don’t realize is that it takes some serious…
Copywriting
Kill your darlings: self-discipline in copywriting
Left to my own (deeply irresponsible) devices, I would cheerfully fill each submission for this column with an almost belligerent degree of whimsy. Perhaps some kind of opening that aimlessly…
3 Ways Good Writing Helps Your Marketing
This is a guest post by Sydney based editor and copywriter, Andy Quan Good writing is a hidden part of marketing. You don’t notice it when it’s there, but…
Write Drunk. Edit Sober. Copywriting Awesomeness
Say Goodbye To Lame… And HELLO To More Customers I’m Angie, the owner of this site and the leader of the Write Drunk Edit Sober copywriting team. I love…
[PODCAST] Why These Words Make Copywriting Experts Cringe
Is your copywriting making prospects cringe? If copy is such an important part of persuading prospects to convert, why do marketers toss around cliché terms like “world-class” and “breakthrough” on…
3 Writing Tactics to Improve Your Solo Ad Response Rate
Is your solo ad campaign faltering? Would you like to see new life breathed into your ads again? Here are three writing tips to help improve your solo ad response…
4 Things You Can Learn From Fitmob’s Seductive Copywriting
I was completely seduced by fitmob’s seductive copywriting. I went from “what the heck is fitmob,” to “let me give you my credit card number right now.” Here’s what happened–and how you…
4 Truths About Human Nature Every Marketer Needs to Know Before Writing a Word of Copy
These psychological triggers will help you get a leg (or two) up on the competition. Image by Amanda Shigehiro via Flickr. Writing effective landing page copy isn’t just about nailing…
A Hidden Source of Easy Copywriting Practice
There’s one activity you must do if you want to be a good copywriter. One activity you cannot replace with any other activity. One activity that, if you do it…
Copywriting Tricks That Will Double Your Sales
Content that brings in lots of traffic is great, but it’s content that results in sales/conversions that will really make a difference to your business. It is sadly entirely possible…
Writing headlines: The Ultimate Guide
Or, “How to write headlines so bum-clenchingly awesome they’ll give you nose bleeds” Ah, headlines. We all know they’re the key to luring readers into your content. They are often…
SEO and Copywriting in 2015: How to Copywrite Like You Mean It
Guess what? SEO is still important this year. That’s not surprising, but you should know there’s more emphasis on specific areas when it comes to best practices for SEO copywriting.…