Copywriting
This article was originally published at Fast Company. After publishing 5 principles for great interface copywriting, I heard from hundreds of entrepreneurs, designers, and product managers who wanted to learn more…
If you’re reading this post, chances are that you’re selling something: a coaching package, a service of some kind, or a product. You know that your sales and conversions could…
As with the email subject line, the email copy is also a significant part of your marketing success, and your approach has to be personal. When you are writing an…
Do you want to improve your copywriting? Want to write better blog posts for your audience? When I first started blogging, I was terrible at writing. Well, I wasn’t terrible,…
Just like the reasonable deduction that several highly trained chefs could in fact produce an entirely unspoilt fistful of broth, it is also frequently possible to not have too much…
Headlines are like first impressions – you don’t get a second chance to improve on that initial encounter. And if your headline fails to resonate with the viewer and compel…
Smart content is content that perfectly fits your audience. But who is your audience? That’s the BIG question, isn’t it? Smart content is content that perfectly fits your audience. #ContentMarketing…
In this article you'll learn… How to be consistent with your tone of voice How emotion can help improve your authority Why being conversational doesn't mean being unprofessional When you're…
Boosting your conversions is a killer way to supercharge your profits and sales. You can literally make a simple tweak on one day, and be swept away by a powerful…
Stuck writing for the content mills and struggling to pay your bills? Yeah, you and a TON of other writers! Content mill owners and misinformed writers have been spreading the…
If you already have a writer on your team or a website that you’re satisfied with (or both), you may not think you need a working knowledge of copywriting skills.…
Web copy is often the difference between visitors and leads, and leads and customers. It plays an integral role for consumers at every stage of the buying cycle, from awareness…