The Power of Transitions in Copywriting
Anyone can create content, but creating great content that not only engages your audience but also gets them to do something is a blend of art and science and strategy.…
Copywriting
Quick Copywriting Tweaks Proven to Lift Conversions 30% or More
It may surprise you, but even small tweaks in your website copywriting can increase conversion rates by 30% and upwards. And with margins being as tight as they are, can…
How to Create Awesome Marketing Copy Even If You Don’t Know How To Write
Do you struggle writing copy for your website or social media posts? Want to know the best ways to structure your copy for each marketing platform? The style of the…
How to Write Great Copy for Every Social Network [INFOGRAPHIC]
Social networks differ in terms of their offerings and services, but they all have one thing in common: words. The right caption or call-to-action is more than just the icing…
50 Blogging Tools That Every Serious Blogger Needs
If you think that blogging is only about scribbling down your thoughts and then just hoping that one day someone will come along and read them, then you’re wrong. If…
Copywriting Tricks You Can Implement Today to Improve Your New Business Tomorrow
It was over ten years ago when I fell into the role of copywriter. With an English and Science degree, a few successful businesses under my belt and published novels,…
How to Leave your Readers no Other Choice but to Tweet your Content
The following is a guest post by Nick Churick. Nick is a copywriter as well as an experienced Content & Social Media marketer. After several years of working for different…
5 Subtle Yet Super Powerful Copywriting Tips
Copywriting is a bit like martial arts; you don’t need to take aggressive action to see results. Image source. Marketing can be like martial arts. In a fight, you can…
5 Copywriting Strategies That Will Improve Your Conversion Rate by 113%
Whether you’re selling an ebook, software, a plugin, an online course, or consulting services – or you’re simply a content marketer – you can improve your existing conversion rate by…
Why You Can’t Resist Clicking on This Article: The Clickbait Conundrum
Most people have the same experience with clickbait. You stumble across it in your Facebook feed or Twitter feed. It reads, "13 Problems Every Blonde Bostonian Working at a Marketing…
Why Your Brain Lets You Make Grammar Mistakes (Even If You Know Better)
Calling out other people's grammar mistakes has become a favorite internet pastime. From news articles and blog posts to emails and tweets, if there's an error in there, someone'sgoing to remark…
The Impact of Headlines and Tone of Voice on Conversion
Concepts like “building trust” and “presenting a consistent brand” don’t get as much attention as they should. Actually, let’s rephrase that. They get lots of attention but—while many marketers know…