Copywriting
I will never marginalize the effort that creating quality content requires. Unlike, say, accounting, the creative process, whether it’s writing, editing, or design, is very subjective. It requires you put…
Do you write your own website content or run a business blog? Do you struggle spelling words you don’t use very often? For many small businesses there aren’t funds available…
All of the fantastic copy in the world, no matter how delightful to read, means nothing if it doesn’t convert. If people read your copy and then leave thinking “that…
image source. Jobs in print media may be drying up, but content marketing has created thousands of jobs for writers. On this new playing field, what exactly does it take…
It used to be that a decent writer was all you needed to run a content marketing campaign. Write a few blog posts. Publish. Awesome. Times have changed. How important…
Pictures of products are great for showing customers what they’re considering giving you hard-earned money for. Still, a picture can’t tell the whole story. Sometimes only words can do that.…
The email inbox is a mysterious place. It’s given a private address and gets hidden behind lock and key. Only a lucky few businesses gain access to it, but once…
Whether you’ve given writing content for the web a shot or not, it’s safe to say that in most situations a little bit of training is needed. Writing content online…
Shock! Horror! That’s what Stephen King’s name calls to mind. But it’s not all he writes. In my opinion, Stephen King has written one of the best books around about…
Compelling content – everyone talks about it, yet it is as difficult to articulate as it is to create. Seminar after seminar, blog post after blog post, content marketers provide…
rnest Hemingway’s writing style is direct and unadorned. He avoids adjectives and adverbs. His style has been described as bold and muscular. It’s clean and clear. In Observations on the Style…
In this article you'll learn how to... Avoid copywriting disasters Discover three top reasons for failure and what to avoid Find the best writer for your requirements I have…