All of the fantastic copy in the world, no matter how delightful to read, means nothing if it doesn’t convert. If people read your copy and then leave thinking “that was great” but don’t actually do anything, you’ve wasted your time.
Your website copy must be written with the goal of converting web visitors. How do you write website copy that converts?
Here are 12 best practices you can follow to beef up the copy on your website in an effort to boost conversions: