In this article you’ll learn how to…
- Avoid copywriting disasters
- Discover three top reasons for failure and what to avoid
- Find the best writer for your requirements
I have been commissioning B2B copy, internal and external, since the dawn of the PC and up to the present social media content frenzy.
In all my roles as marketing manager, director, and CMO, I have received crap copy, I have missed deadlines, and I have busted budgets by using the wrong writers for the job.
Copywriting jobs are certainly not all equal: They require different skills, different types and levels of experience, and different styles that come at very different prices. Finding the right fit is difficult, but it is possible to reduce the risks of wasted time, money, and (in my case) hair…