Is Live Chat Support Killing Your Landing Page Conversions?
Let’s say you do a Google search, click on a paid ad, and navigate to a site to purchase bespoke pillowcases. In the lower right-hand corner of your browser you…
Conversion
11 Proven Ways to Increase E-Commerce Conversion Rates
People are shopping online now more than ever. According to a study from Mintel, 69% of internet-connected adults in the United States shop online at least once a month. In…
How to Find Correlative Metrics For Conversion Optimization
When you’re doing conversion optimization, one of the hardest parts is finding opportunity areas to optimize. Finding places people are dropping out is important in setting up a prioritized testing…
WTF Are Hedonic Shoppers and Why Should You Care?
it’s a lonely life for an abandoned shopping cart. Photo by Chris Glass. 67.89% of online shopping carts are abandoned, according to the Baymard Institute. Across the web, we see…
4 Stages to Optimize Your Conversion Funnel
Businesses sometimes forget there are 4 stages in the conversion funnel. They focus all their attention on attracting new potential customers or closing sales, but forget the other 2 stages.…
7 Ways to Improve Your Webinars (and Conversion Rate)
Webinars…they are known for their insane conversion rates. You might have even heard about them from me. I’ve shared before how Kissmetrics used webinars (when I was still working there) to…
Is Your Crappy Traffic Foiling Your CRO Efforts?
Conversion rate optimization (CRO) is a great way to get more out of your online marketing campaigns. After all, traffic takes a lot of time and expense to generate, so…
15 Ways to Drive More Home Page Conversions Without Reinventing the Wheel
If you're serious about generating leads through your website, you'll probably have several landing pages set up for a variety of content offers, with multiple conversion paths for visitors to…
10 Copywriting Tips You Can Use Right Now To Boost Conversion Rates
Writing great content is quite possibly the quickest and most cost-effective way to increase your conversion rates. Great content creates engagement among your followers, generates valuable social shares, and incites…
The #1 Problem with Content Upgrades and What I’ve Learned To Do Instead
In the last post on converting blog traffic, we talked about measuring your conversion rates and putting calls-to-actions in the proper places so you convert as much traffic into leads…
The 4-Hour Website Optimization Challenge: What Would the Experts Do?
You’re being lowered into a pit of anacondas over four hours, and only a lift of 0.01% or more could stop it — best get optimizing! Image by Viktor Hanacek…
11 Common Website Conversion Killers [Infographic]
Is your website plagued by conversion repellents? Here's a look at the biggest threats to your website conversions, according to a Feldman Creative infographic. Page pollution can affect your website…