How to boost your conversion rate without changing your web content

How do you improve your conversion rates without any changes to your web content? Columnist Jeremy Smith reveals seven strategies. If you’re in the e-commerce game, the goal is pretty simple: Get as many darn conversions down the hole as you possibly can. But there’s a difference between inelegantly grasping for sales versus adroitly funneling […]

Boost Conversion Rates with Growth Driven Design

You’ve decided to update your website using the Growth Driven Design methodology. Now what do you do? There are many tools that you can use in order to test the content and conversions on your website. It is important to continually test the site to track key metrics like landing page conversion, average views per […]