Webinars…they are known for their insane conversion rates.
You might have even heard about them from me. I’ve shared before how Kissmetrics used webinars (when I was still working there) to generate approximately $1,638,000 in revenue from just 77 webinars.
And those results are good but not that unusual.
A survey of marketers who regularly conduct webinars found that between 20% and 40% of attendees turned into qualified leads.
Overall, webinars are currently producing the second best ROI (return on investment) of any content for marketers…