Businesses sometimes forget there are 4 stages in the conversion funnel. They focus all their attention on attracting new potential customers or closing sales, but forget the other 2 stages. You’ll optimize your conversion funnel by balancing focus on all 4 stages and crafting marketing efforts appropriate to each stage in the process.
Let’s take a look at how to optimize your conversion funnel at each stage in the process. BTW, check out the great infographic from our friends from Impulse Creative at the end of this article. It summarizes some of the points I’m making here in a nice visual…
