Your Top 5 Email Marketing Conversion Killers
Hunter Boyle knows how to make email marketing pay. Senior business development manager at email marketing powerhouse, AWeber, Hunter’s skilled at showing you exactly what does and doesn’t work. He…
Conversion
How to Create High Performing Landing Pages
Your landing pages are one hurdle short of a win: getting the client to download your White Paper or thinkpiece and harvesting their name and email in the process. Some do it…
Two Overlooked Aspects Of Your Site Design That May Be Hurting Conversions
Normally, I dig into massive amounts of data, but today, I think we should talk about something that’s a little bit more subjective & open to interpretation – design. Specifically,…
These Landing Page Copywriting “Best Practices” Turned Out to Be Conversion Fails
PSST! Joanna Wiebe will be speaking at our first ever Call to Action Conference on September 12 in Vancouver. Check it out! Why split test your landing pages? Because you…
How CopyRanger Changed My Life (3 Different Ways)
[Full disclosure: Jason Treu (pronounced “Troy”) is one of my private Clients. Recently, I’ve been helping him launch his new book “Social Wealth” as well as his startup life coaching…
8 Principles Of Every High Converting Landing Page
Your landing page is missing something - that is, if it lacks one of the 8 principles of every high-converting landing page. Here at Kajabi, we know there’s always room…
Crazy Conversion For Your Opt In Offer Secrets!
The other day I was teaching in one of my private coaching groups on how to get CRAZY ridiculous opt in numbers for their opt in offer and I began…
10 Things Every Marketer Should Know About A/B Testing
As customer attention spans are shrinking and online competition is expanding, Conversion Rate Optimization (CRO) is a must-have skill for marketers. CRO is one of the most important aspects of…
How I Dominate Markets as a Copywriter (And Get 20% Conversions)
The title of this blog post sounds rather self-righteous and cocky, doesn’t it? It’s not meant to be. As you read this blog, understand I have nothing to sell you…
75 Resources for Writing Incredible Copy that Converts
Writing great copy is one of the most useful skills a marketer can develop. After all, copy is a key element of successful internet marketing across the board, from emails…
My New, Favorite Copywriting Research Tool
I happen to be known as a pretty good researcher. Not great, like NSA “I have access to your cell phone’s memory even though it’s turned off” great. But good.
I owe a lot of it to the tools I use.
Today, I want to share with you a treasure trove-like resource for doing copywriting research, especially if strong, informative, provocative, curiosity-generating content is a part of your marketing or sales funnel strategy…
Deliberately “soften” a piece of copy? Yeah. Here’s why…
I had one of my partners critiquing a piece of mine. Got an email from him: Question: "Here's a question for you Rick... even though your writing is strong, you…