Content Marketing
When you battle for attention in the noise fest that is the Internet, the most important skill you could possibly possess is headline writing. Your headline is going to be the make-or-break…
We at The Brand Builders like to give credit where credit is due. To that end, we say this: You are an expert in your business. You know your customers,…
It's no secret that content marketing done well can yield huge spikes in traffic, thousands of social share, and a legion of new followers. But beyond one-off campaign results, how…
The realm of customer experience, where new content marketing lives, is a little-traveled terrain. Marketers who brave it first can expect to win big with customers. "By 2016, 89% of…
Creating engaging content on a consistent basis in the face of information overload pretty much sums up many of the top content marketing challenges companies are facing today. Virtually every…
Most marketers no longer need convincing that content marketing is a key strategy to engage customers – but too many organizations try to juice returns by generating more content through…
Gearing up to create your next piece of marketing content? If you want it to stand out from the rest of the noise on the internet, you have to be focused…
If you’re a fan of one or more of our shows (or products), you can now follow the hosts, writers, and developers of Rainmaker Digital as they travel further out…
As a content marketer you understand that social media helps you acquire new followers, engage in online conversations, and build your brand’s reputation. Social media has become an integral asset…
Content created by your community—otherwise known as user-generated content (or UGC)—can have a big impact. In fact, according to a study led by Ipsos MediaCT last year, user-generated content is 35% more memorable…
Last week I ran my own content marketing prediction: A Correction In The Advertising Market The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think…
Do you want to add some visual content to your marketing strategy? Want to know how to visualise your existing content to really impress your followers? It’s no surprise to…