Content created by your community—otherwise known as user-generated content (or UGC)—can have a big impact. In fact, according to a study led by Ipsos MediaCT last year, user-generated content is 35% more memorable and 50% more trusted than other types of media and information.
This is especially relevant if your brand operates multiple brick-and-mortar locations. From restaurant chains to retail outlets, it’s imperative to bring your community into the fold so that you can speak with a more localized voice.
In doing so, you will be able to increase customer retention, spur audience engagement and gather valuable feedback on your products and services. Below, we take a closer look at the potential each of these areas holds…
