Most marketers no longer need convincing that content marketing is a key strategy to engage customers – but too many organizations try to juice returns by generating more content through more channels at faster speeds. Such an approach has no strategic basis whatsoever and is doomed to fail.
Why do marketers do it? In part, it’s a tech problem. The options for funneling more content through a greater number of touchpoints increase daily. Cloud-based platforms, dynamic web pages, a wealth of social media channels, and countless other innovations aim to help marketers automate processes and scale their efforts. Just push another button, and better and better tools will make marketing magic happen…
