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It’s no secret that content marketing done well can yield huge spikes in traffic, thousands of social share, and a legion of new followers.

But beyond one-off campaign results, how can the sum of content marketing efforts impact your bottom line over time?

If you’ve ever asked a content marketer this question, you probably haven’t received an exact answer. The truth is there is no surefire way to predict results within a given time frame (and you should be wary if someone tells you otherwise). How long it takes to see results will vary based on your goals and strategy – but as a general rule of thumb, you should start seeing the needle move within six months of beginning your content marketing efforts…

How Content Marketing Works For Your Bottom Line [Infographic]