The One Brief Statement That Will Refine Your Content Marketing
Do you know exactly who you are creating content for and why? What does your brand stand for and why do you publish? Does everyone in your organization know why?…
Content Marketing
How To Bring Art and Science to Managing a Content Calendar
One of the most important tools in content marketing is – without a doubt – the content calendar. It can guide all your content marketing efforts, bring your strategy to…
How To Create Content People Love
Over the past few years we’ve seen a fundamental shift in the way we create, consume and share content.Every single day: 4.5 billion pieces of content are shared every day 1.8 billion…
Content Reuse: Behind the Scenes With CMI
While I am far from an expert in intelligent content, many things about its concepts make sense to me, and I was looking for a project where I could apply…
Learn From the Best: 12 Lessons from 5 Content Marketing Case Studies
Not everyone will have to solve a specific problem for their content marketing. However, you can often learn methods to make your current or prospective content marketing more effective. The way…
What We Learned Analyzing 595 Buffer Blogposts: A Complete Content Audit and Spreadsheet Template
The very first Buffer blog post—Want to Tweet While You Sleep?—was published in January 2011. Three-and-a-half years and 595 posts later, we’ve covered a lot of ground, learned a huge…
How a Content Strategy Delivered 55% More Sales Leads Each Month
Bridgeway Software, a provider of legal services management solutions, was a successful company that had never made a real investment in marketing. Its founder Pat O'Donnell believed that if you…
How to Ensure Your Social Media Content Meets FTC, FDA and Google Requirements
Are you involved with influencer marketing campaigns? Do you know how to meet disclosure and compliance requirements? By following a few simple guidelines, you can maintain transparency while producing brand-sponsored…
How Much Money Has Been Invested In Content Marketing Technology
There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that…
Content Marketing Basics: 7 Steps To Shareworthy and Trustworthy Content
Are you considering investing time and money into a content marketing strategy? Want to ensure the content you create is both shareworthy and trustworthy at the same time? A successful…
How to Craft Visual Content for a Mobile Audience
Name any of the most highly regarded data visualizations offered in the last half decade and there’s no doubt the most stunning examples involved intricate design and elaborate storytelling. Take…
8 Easy Resources Schools Can Turn to for Content Creation
For most schools, the idea of creating content from scratch is overwhelming. Luckily, schools are never really starting from scratch. You have countless resources at your disposal to build blog posts,…