Bridgeway Software, a provider of legal services management solutions, was a successful company that had never made a real investment in marketing. Its founder Pat O’Donnell believed that if you gave customers outstanding service, they would return the favor through loyalty and word-of-mouth promotion.
He was right… for a while.
But as Bridgeway evolved, Pat recognized the need for its marketing strategy to mature as well. For the business to grow, the marketing team needed to develop a strong brand, industry awareness, measurable processes, and most of all, leads at the top of the funnel.
In other words, the company needed marketing…
How a Content Strategy Delivered 55% More Sales Leads Each Month
