Do you know exactly who you are creating content for and why? What does your brand stand for and why do you publish?
Does everyone in your organization know why?
If you – and everybody in your company – can answer yes, congratulations! You have one of the key components you need to be successful at content marketing. You also are in the minority of content marketers.
If you are like most marketers – and their teams – you don’t clearly understand the who and the why for your content and your brand. Not only does this provide a lackluster and inconsistent experience for your audience members who aren’t sure what they’ll get from your brand, but it can make you feel like you are spinning your wheels because content created for everyone satisfies no one…