The Quick Fire Way to Repurpose Blog Posts for Content Marketing
If you’re running a content marketing campaign, you likely have a large library of existing blog posts. Even if the traffic to these posts has dried up, the content still…
Content Marketing
10 Data-Driven Reasons on Why Your Company Needs A Blog
Paul Jun of HelpScout claims that everything hinges on the narrative of your work. It is human nature to tell stories. From Hamlet to The Hunger Games, narrative is the…
What’s the Difference Between Content Marketing and Digital Commerce?
Last week was a big one for all of us at Rainmaker Digital. We launched Digital Commerce Institute. Plus, we announced a new educational program, Digital Commerce Academy. And, as…
How To Mind The Content Gap: Strategies And Tools
image via searchengineland.com Everyone wants good content. But not many people can define and agree on what good content really is. “Good” is a subjective term and without relevant data…
11 Sorry Excuses for Content That You Shouldn’t be Sharing
Content marketing is the overindulged golden child of the online world. We love it, but it’s starting to smell. image: http://www.jeffbullas.com/wp-content/uploads/2013/01/11-Sorry-Excuses.jpg Our current influential marketers and business developers have dubbed…
Hold “EM or Fold ‘EM When To Call Copy “Finished”
I will never marginalize the effort that creating quality content requires. Unlike, say, accounting, the creative process, whether it’s writing, editing, or design, is very subjective. It requires you put…
4 Reasons Why Influencer Marketing Should Be Part of Content Marketing Strategies
With the Content Marketing Institute predicting that marketers will allocate 42 percent of their budgets to content marketing, and the savviest among them allocating 46 percent of marketing dollars, there…
How to Get Serious About Content Marketing Analytics
We can probably all agree that living in the past turns out to be a little bit detrimental to progress. Most of us will also agree that 2005 has long…
How to Repurpose Your Content Correctly [Infographic]
Extend the life and reach of your content by repurposing it in various engaging ways. "One of the best types of content to repurpose is evergreen content," states the Express…
How to Use ‘Story-Selling’ and Modular Content to Drive Sales
Some marketers would tell you that salespeople are babies who need structure and boundaries, and can't be trusted with the nuances of storytelling. As a marketer and former sales representative,…
8 Types of Content your Social Media Followers & Blog Readers Crave
What types of content are you sharing with your followers and blog readers? Are you looking for some ideas to keep your online community engaged? Content marketing is a rapidly…
How to Convert Customers’ Passions Into Inspiring Content
Western Union banks on its customers’ passions to inspire remarkable content. Laston Charriez, the company’s senior vice president of marketing for the Americas, explains how it innovates in a conservative…