Content Marketing
From a traditional marketing standpoint, the answer to the question in the headline above is simple. Content marketing means creating and sharing valuable free content to attract and convert prospects…
We've curated a list of the common questions that arise when someone is evaluating whether or not content marketing will help them achieve their goals. image: Getty Images On a…
image credit: Shutterstock When you’re spending a hefty chunk of your marketing budget on creating and distributing content, it’s only natural that you want to be sure you’re getting a…
How do you measure up when it comes to measuring the impact and value of the content you are publishing? Chances are you are using Google Analytics to analyze your…
At the beginning of every year, we like to read through some of the major reports on inbound marketing, content marketing, social media, and online behavior. At the risk of sounding like…
A new year gives rise to fresh opportunities to engage customers. When done right, a social media contest can be a great vehicle for driving engagement and rewarding brand loyalty.…
image by jens lelie via unsplash. “New year, new me” is a phrase I’m sure you’re all hearing lately. For those who actually need to restructure their content teams or…
image: tongro images In 2015, we reached peak content marketing. Even Gartner has content marketing entering the “trough of disillusionment.” That means we’re going to be suffering from the hangover…
The marketing department is undergoing a transformation. The CMO is responsible for mapping the customer journey, and identifying new revenue opportunities while collaborating with other departments to make an impact on the…
Ever pick up a magazine, start flipping through to find something of interest, only to find yourself on the last page without having read anything? That usually happens to me…
Evergreen content is a staple of a solid content strategy. While it pays off in the long term, it isn’t always ideal for traffic boosts. You want the occasional piece…
Do you remember when great content marketing meant your copy was properly optimized for search engines so your customers could find you when searching? Today’s customers have raised the bar,…