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On a daily basis, the Fractl partners and managers field an onslaught of questions from clients and prospects who are eager to try content marketing but are equally unsure about the overall approach, bottom-line impact, and long-term value.

Over time, we began curating a list of these recurring questions that arose from our inbound leads, including digital marketing managers, startup founders, and c-suite executives. Now it’s time to put these questions to use!

Over the next few weeks, I’ll interview different business partners and department managers at Fractl to shed light on the inner workings of a content marketing agency; hopefully, I’ll help answer some of your burning questions as well…

6 Content Marketing Strategy Questions You Should Ask Before Investing