Content Marketing
I recently had the pleasure of being a guest on Bruce McDuffee’s podcast,Manufacturing Marketing Matters. At the end, he posed this challenge question from a listener: We’ve been listening to…
Thanks to the rise of the Internet, today’s consumers are much more self-directed in their buying journey. With so much information at their fingertips, they’re taking the research reigns and…
Miriam Lafayette really knows what she’s doing. She absolutely has it together. Who’s Miriam Lafayette? I made her up while washing dishes, but let’s have her represent a person whose…
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunesand Stitcher. In this week’s episode, Robert and I consider the implications of a new…
By delivering content through a video role play platform, marketing content will no longer sit idle in a file never to be used by sales. Instead, the content will be…
In today’s economy, you’ve probably heard something about the importance of developing coding skills. However, not all bloggers or content marketers are familiar with HTML. Even among those of us…
We have a healthy debate inside our group about the intersection of content and marketing. Is the discipline of creating useful content or “content marketing” bigger and broader than “marketing?”…
Content marketing matters, that much is clear. What is less clear is how effective it is and how we, as marketers, can use our resources in a way that makes…
Imagine a world where Heath Robinson style contraptions genuinely exist and even the most complicated tasks can be achieved without you even having to get out of bed, or even…
I can’t help but think about this lyric these days: “As I walked on Through troubled times My spirit gets so downhearted sometimes So where are the strong And who…
Technology marketers are an interesting group. They report the highest adoption rate of content marketing among all groups of marketers we survey: 95%. However, they face a host of unique…
Content marketing’s moment has passed. That’s not to say it’s any less relevant than it has been. In fact, every prediction I see (including a few made here) suggests content…