We have a healthy debate inside our group about the intersection of content and marketing. Is the discipline of creating useful content or “content marketing” bigger and broader than “marketing?”
Sam Slaughter of Contently (@samslaughter215) makes that case in a recent post where he points out how they use content to fuel their sales efforts:
“Content is the currency companies use to communicate with the world; the marketing department is just the tip of the iceberg. Content, itself, is where the real growth lies.”…
