Technology Marketers Hold Steady With Content Marketing [Exclusive Research]

B2B-Technology-Content-Marketing-ResearchTechnology marketers are an interesting group. They report the highest adoption rate of content marketing among all groups of marketers we survey: 95%. However, they face a host of unique content marketing challenges:

  • They are tasked with creating many types of content for numerous points along a complicated, multi-layered buyer’s journey.
  • They operate in an industry where buying cycles often are long.
  • They usually require a lot of time to develop an in-depth understanding of the products and services their company offers to be able to craft content that’s easy for their audiences to grasp…

Technology Marketers Hold Steady With Content Marketing [Exclusive Research]

CopyRanger

Rick Duris is CopyRanger.

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