Content is Bigger Than Marketing

content-bigger-marketing-coverContent marketing’s moment has passed.

That’s not to say it’s any less relevant than it has been. In fact, every prediction I see (including a few made here) suggests content spend will grow exponentially over the next few years. And yet, marketing budgets make up only a fraction of the money spent on content by an organization in a given year.

Content is the currency companies use to communicate with the world; the marketing department is just the tip of the iceberg. Content itself is where the real growth lies…

Content is Bigger Than Marketing


Rick Duris is CopyRanger.

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