11 WordPress Plugins You Need to Create Killer Content
Did you know that WordPress powers more than 25% of the web? Or, how about the fact that there are approximately 44,000 different plugins that you can install? The statistics…
Content Marketing
7 Essential Steps For Creating Marketing Content That Converts
Writing marketing content that converts is a necessary step in any successful blogging or digital marketing campaign. While this type of content creation can help level the playing field, it…
Building a Collaborative Content Process
image credit: shutterstock Content marketing has been transforming the marketing world for years. And whether you’re a skeptic wanting more results or a devout believer overhauling your entire marketing department,…
How to Create Great Written Content
You would think that everyone and every company would want to know how to create great written content. You’d be wrong. They don’t. I believe most companies simply want to create written content - blogs,…
The Content Junkyard (and Why So Many Articles Fail)
On May 22, 1919, a New York hotel owner named Raymond Orteig announced a prize. The Orteig Prize, as it came to be known, was the whopping sum of $25,000…
11 Simple Yet Effective Edits to Instantly Improve Your Social Media Content
As marketers, writers and crafters, we spend hours on bringing our content ideas to life and after all that effort, want our content to be seen. Writing powerful social media…
The Content Marketing Funnel: Create Content Using the Know Like Trust Factor
“Sales Funnel” is often considered a dirty word in marketing, but our job here at #CMtips is to make marketing fun, authentic and non-sleazy. So we’re going to develop a…
The 7 Commandments of Attention-Based Content Marketing
Here is how you can get the results and attention you want from your content marketing efforts. The relationship between brands and their customers has changed remarkably in recent years.…
SEO Cheat Sheet for Better Content Marketing
It is our job as marketers to provide our customers with quality experiences. One way we can provide a quality experience is by implementing a customer focused content marketing program.…
10 Killer Social Media Advertising Hacks For Content Marketers
Let’s start with the bad news first. It’s tougher than ever to get content noticed. Changes to Google search results pages have further obscured content organically, especially on competitive commercial…
9 Actions Content Marketers Need to Do Right Now
As I write this I just finished a keynote presentation at a transportation and logistics conference. Depending on my schedule and timing, sometimes I just run in, do the speech,…
Common misconceptions when measuring SEO content performance
As SEO practitioners turn their focus toward user engagement as a measure of content success, columnist Ian Bowden says the conventional wisdom surrounding user engagement metrics may, in fact, be…