As I write this I just finished a keynote presentation at a transportation and logistics conference. Depending on my schedule and timing, sometimes I just run in, do the speech, and run out. For this event, however, I had the chance to have intimate conversations with a number of marketers at the largest transportation brands in the world.
More often than not for my posts on CMI, I usually take one big idea and break it down into something actionable. This time, based on my conversations at this conference, I realized that sometimes we need a few reminders to keep us on track as content marketers. I hope this list is helpful…
