Writing marketing content that converts is a necessary step in any successful blogging or digital marketing campaign. While this type of content creation can help level the playing field, it is not free.
Blogging and content marketing are significant time investments.
Creating marketing content that converts can be a matter of trial and error, but there are steps you can take to ensure your content has a fighting chance.
How You Can Create Marketing Content That Converts:
Hit People With a Story – Stats and data are good for reinforcing an argument, but don’t really make a framework for people to remember. But if you tell the story of someone who overcame an obstacle and solved their problem, that will be more memorable. Some other paths for a good corporate story include: how you got started in your business, how you solved your own problem and learned to help people with theirs, or any customer success story. If you tell your customer success story, make them the hero. Good blogging and content marketing is not self-serving. Giving your writing a more narrative flow can also help people engage with your content…