You would think that everyone and every company would want to know how to create great written content. You’d be wrong. They don’t.
I believe most companies simply want to create written content – blogs, for the most part – and don’t care whether or not it’s great. And I submit, as evidence:
- The Internet at large: It’s polluted with dreadful blogs.
- The blog graveyard: A shocking percentage of bloggers pull the plug.
- The proliferation of content farms: Low-cost writer brokerages continue to thrive because marketers want more pages, posts, URLs, emails… Essentially, they want more web real estate.
- The atrophy of writing fees: Now that everyone and their cousin-in-law provide content writing services, it’s become Walmart.
- The bell curve: As interest, and activity, in content marketing continues climbing, a normal distribution curve suggests only a small percentage will achieve excellence…
